The "Au fil de l'or" exhibition at the musée du quai Branly - Jacques Chirac in Paris offers a fascinating immersion in the use of gold in the textile arts, from the Maghreb to Japan. This exhibition highlights how this precious metal has been incorporated into clothing and accessories across diverse cultures, reflecting wealth, power and refinement. For retailers in the fashion sector, this exhibition offers a valuable source of inspiration for shopfitting and showcasing products. Here are a few tips for optimising your sales space by drawing inspiration from the exhibition's themes:
1. Themes and storytelling in the shop window
The shop window is the first point of contact with your customers. Taking inspiration from the display by incorporating gold elements or oriental motifs can attract attention and generate interest. Creating a story around your products, telling the story of where they came from or how they were made, can increase customer engagement.
2. Highlighting flagship products
Identify the key items in your collection and place them in the centre of your window or at eye level inside the shop. Use window mannequins to present these pieces realistically, helping customers to project themselves.
3. Strategic lighting
Well-thought-out lighting can transform the ambience of your shop. Highlight the textures and golden details of your products by using directional LED spotlights. Vary the light intensities to create a warm and welcoming atmosphere.
4. Fluid shop layout
Ease your customers' circulation by organising the space in a coherent way. Use appropriate displays and make sure products are easily accessible. Well-chosen store equipment contributes to a pleasant shopping experience.
5. Regular window renewal
To maintain the interest of passers-by, it is recommended to change the store window regularly, ideally twice a month. This reflects the vitality of your retail business and keeps customers coming back to see what's new.
6. Use a variety of materials and textures
Incorporate noble materials and rich textures into your interior design to evoke luxury and elegance. Fabrics with golden highlights or glittering accessories can recall the pieces featured in the exhibition.
7. Staff training in product history
Staff informed about the origin and manufacture of products can share these stories with customers, enriching their shopping experience and strengthening their connection with the items.
8. Integrating cultural elements
Inspire yourself from the cultures featured in the exhibition to add specific decorative touches to your shop, creating a unique and immersive atmosphere.
9. Collaborate with local artists
Invite artists or craftspeople to exhibit their work in your shop, adding a cultural and artistic dimension to your retail space.
10. Use of interactive technologies
Integrate interactive screens or terminals to present the history of your products, videos of their manufacture or testimonials from designers, enriching the customer experience.
By applying these tips, inspired by the "Au fil de l'or" exhibition, you can create an attractive sales environment that showcases your products and provides an enriching experience for your customers.
