How to Choose Your Professional Store Lighting?
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When it comes to choosing the right professional shop lighting, there are various questions to ask about the shop itself and its activity, as well as the lighting requirements observed, the desired effect in relation to customers, and the system’s lifespan. Find out in this mini-guide what can make all the difference and get some sound advice on how to make a success of your professional shop lighting. Your LED shop lighting can indeed boost your sales and increase your brand awareness!
The Criteria for Choosing Your Professional Shop Lighting
Do you want to install the best possible interior lighting depending on the size of your shop, but also the items to be lit? Various parameters need to be taken into account, including the arrival of direct light, the general atmosphere desired and the areas to be highlighted.
In the first instance, it’s important to consider the power of the LED shop lighting, taking into account the ceiling height and differentiating each area. Opt for professional overall shop lighting of medium power and more powerful targeted lighting to catch the customer’s eye naturally! The aim is also to modernise your sales area and highlight the location of your flagship products.
First ask yourself what type of shop you want to light, and make a plan of the different areas to be covered. Professional shop lighting should follow the same logic as the layout. For example, the lighting should be warmer or cooler depending on the items to be displayed. The lighting in a clothing shop, for example, should reproduce daylight as closely as possible so that the colours of the clothes do not change. Neutral white is therefore strongly recommended. Professional interior lighting in a food shop, on the other hand, needs to adapt the colour temperature to the types of food being sold, because it needs to make people want to taste, to try the product.
Also, depending on the size of the shop, shop or supermarket, the lighting requirements are different, and the luminaires to be used are not the same and are not positioned in the same way. Depending on the constraints of the space, you’ll opt for professional recessed, track or ceiling-mounted shop lighting.
Lighting a Shop Window or Outdoor Area
Equally important, the lighting of a shop window depends on its orientation, the brightness of the street and what needs to be illuminated. You can play with the colour of the floor and walls, and enhance the objects in the window to catch the eye of passers-by and encourage them to come in to discover more. A LED lighting system on a flexible track, for example, means you can change the content of your window display as often as you like. This type of professional shop lighting is well suited to any business located in a dark street or passageway. Professional outdoor lighting is the essential way to entice passers-by to enter.
The Lighting Angle
The lighting angle is an important criterion to consider when choosing your shop lighting. Depending on the area to be lit, the lighting angle needs to be wider or narrower. For central ceiling lighting, for example, you should opt for uniform, all-encompassing lighting with a wide lighting angle of over 120°. On the other hand, to highlight certain products or shelves, or to enhance the visibility of a display or mannequin, we advise you to opt for a narrow lighting angle of 30° to 50°, for targeted brightness.
The Different Professional LED Lighting Suitable for Commercial Activity
The advantage of LEDs is that they provide non-aggressive brightness, while being economical and environmentally friendly. The visual comfort of the customer is respected. So, different LED shop lighting solutions are available so that you can save money while revealing the assets and potential of your layout and the superior quality of your products.
LED Track Lighting
The LED track lighting is ceiling or window lighting that will accentuate the brightness on a specific area. This type of professional shop lighting also promotes great flexibility: the spotlights can be moved and oriented as required. The ambience of your shop window can then change according to the events of the year or the new products to be promoted. To be functional and effective, the professional track spotlight must have an opening angle and wattage perfectly suited to the area to be lit
