Milan Fashion Week, new formats, new uses and applications for showcase mannequins and online sales.
Confinement and health crisis 2020. Milan Fashion Week shows had to reinvent themselves this year. Many designers have opted for shows without an audience with catwalks and models alone on the catwalks.
Beyond these modified versions of the fashion shows technology and 3D modeling have appeared at Milan Fashion Week.
Our flexible window mannequins have been modelled in 3D with the clothes of some young designers in the form of a virtual gallery. Thanks to this unique partnership between Reactive Reality, Microsoft and Milan Fashion Week, Internet users were able to appreciate the cuts, the materials of the clothes from different angles on the different silhouettes
A technological advance for online sales ...
An augmented reality process that will revolutionize fashion
Initially reality, our window mannequins and designer clothes have become virtual thanks to this new 3D modeling.
Virtual gallery thanks to showcase mannequins
Mannequins Shopping contributed to this innovative project by providing 3D modeling software teams in Austrai and Silicon Valley with flexible men and women’s showcase mannequins.
Easy to handle and adaptable to give them multiple angles and positions allowing the software calculator to model clothes from many angles our articulated mannequins have contributed greatly to the project.
Thanks to the 3D software and the microsoft camera, the latest creations of fashion designers are within reach of many visitors and buyers ... soon virtual reality headsets will complete the device to allow adaptations for retail and online sales of clothing and other everyday objetcs ...
Imagine if tomorrow you could try a garment in a virtual way with a connected helmet as if you were looking at yourself in an ice-cream
The future for the customer experience and stores
Multiple possibilities such as color choices, tailor-made.. and why add a virtual shopper who will assit you in your choice of outfits and brands.
Find here our range of flexible men’s and women’s articulated mannequins who have contributed to this innovative.
