Store Layout Advice: Modern Counters,Classical Counters or Showcases
The store layout is a crucial element for retailers, as it influences customers' shopping experience. The choice between modern countertops and classical, as well as the types of wall-mounted or countertop showcases, plays a vital role in store layout.
Modern counters vs. Classical counters:
The choice between a modern counter and a classic counter depends on the style of your shop. Modern counters are elegant, sleek and minimalist, perfect for contemporary shops. They create a chic, trendy atmosphere. On the other hand, classic counters have a timeless charm and are suitable for shops that want to convey a warm, traditional atmosphere.
Wall Display Cases vs. Countertop:
Wall-mounted display cases are ideal for maximising display space in shops. They offer optimum visibility for products and attract customers' attention as soon as they enter the shop. On the other hand, counter display cases are practical for highlighting specific products or added-value items. They are often placed at the checkout to encourage customers to make impulse purchases.Additional Tips:
- Optimise lighting: The right lighting enhances the products on display. Use LED lights to illuminate windows and counters effectively.
- Stage the Products: Use window mannequins and accessories to create attractive staging. Customers should be able to visualise how the products can be used in their daily lives.
- Create a Pleasant Ambience: Play with colours, textures and materials to create a welcoming atmosphere that is consistent with your brand identity.
- Ensure Functionality: Counters and display cabinets must be practical. Make sure they offer enough storage space and are easy to access for employees and customers.
All in all, store design requires careful thought to create an attractive and functional space. By choosing wisely between modern and classical counters, as well as between wall-mounted and countertop display cases, you can create a memorable shopping environment for your customers, increasing sales and brand loyalty.
