Our merchandising advice
The showcase of a store tells a story through a staging whose main role is held by the display mannequin. It may have the objective of highlighting a flagship outfit, catch the eye, convey a message .... etc.
The rule to remember and put into practice: Renew your showcase decorations easily, do it regularly to create the difference, enhance your products and capture the eyes of passersby.
Create your showcase step by step
What theme?
Which universe do you want to convey through your shop window? A new concept? A new collection to present? A new season that starts? Tell a story? ... The combination of objects, textures, colors, accessories, styles of models will contribute to this staging. For example, a model in motion will bring realism to your world. Examples of themes: Christmas, circus, spring ... etc. You can consider having a simple showcase or rather luxury but whatever happens you will have a personalized showcase.
Which elements to choose to put your products in value?
Let’s discuss the choice of the model that will be done on some models or on a whole collection to renew your model stock. First of all, make an inventory of your models to judge if it is necessary to renew them or if you can reuse some of them. Of course if you have models in motion they will have to adapt to the desired theme.
What style of mannequins will you need? Realistic models, abstract, stylized, headless, women, men, children, busts? The realistic models will make the staging of your showcase more realistic. The details will then have their importance such as wigs and make-up that will be needed. The stylized mannequins have the advantage of being easy to use it is not necessary to make up or renovate they have a greater recurrence than realistic mannequins. The busts, we find them especially in the ready-to-wear stores because more classic, as for example the busts in fabric.
Which position to choose for your window mannequin? It is true that realistic dummies exist in many positions. You will be able to choose the positions according to the staging that you want to have between the models so that they can agree.
A showcase should make you want to enter your shop and buy the outfit worn by the mannequin in the shop window. Models are able to boost your sales: Their style, their morphology, their attitude must enhance your collection. They make it easy to tell stories that challenge and make passersby dream to better attract them.
