Store layout and window mannequin advice
Are you a retailer looking to boost your sales space and grab your customers' attention? Shop design combined with well-chosen window mannequins can make all the difference. Whether you opt for abstract men's mannequins, abstract women's mannequins, realistic men's mannequins or realistic women's mannequins, here are some tips for creating captivating stagings:
1. Highlight Your Flagship Products
Use window mannequins to showcase your flagship items. Showcase your shop's latest trends by dressing the mannequins in your flagship products. Use realistic mannequins to create everyday scenes, showing how your products can be worn in real life.
2. Tell a Story
Create a narrative setting using abstract mannequins or the realistic mannequins. Imagine a theme for your window display and use the mannequins to tell a visual story. This can evoke emotion in passers-by, encouraging them to enter your shop to discover the full story.
3. Play with Colours and Accessories
Experiment with colours and accessories to catch the eye. Use window mannequins in neutral tones to highlight colourful clothes. Add accessories such as handbags, hats or jewellery to complete outfits and give customers ideas for possible combinations.
4. Create Themed Zones
Divide your sales area into different themed zones, with each zone highlighting a particular style or collection. Use window mannequins tailored to each theme to reinforce the message you want to convey. For example, create a casual zone with abstract mannequins to showcase everyday outfits and an elegant zone with realistic mannequins for special occasions.
5. Look after the Lighting
Lighting plays a crucial role in the presentation of your window mannequins. Use the right lighting to highlight the details of clothes and accessories. Play with lights and shadows to create a striking visual impact, attracting the attention of passers-by, even at night.
By following these shopfitting tips and choosing the right window mannequins (whether they're abstract mannequins or realistic mannequins), you can create window displays that capture your customers' imagination and entice them into your shop. Don't hesitate to experiment and adjust your staging according to the seasons and new trends to maintain your customers' interest.
