Window mannequins play a crucial role in shopfitting, particularly men’s cloth busts.
Available in a variety of shapes and colours, they help to showcase clothing and attract the interest of customers. But how do you choose the right cloth bust and how best to use it in your window display? In this article, we give you some advice on how to optimise the use of your cloth busts to attract and convince your customers.
Choosing the right fabric bust for men
First and foremost, it’s important to choose the right cloth bust for you. You can choose between different types of bust depending on the presentation you want: a bust to place on a table or stand, a hanging bust, a bust to hang on the wall, etc. You can also choose a cloth bust with or without a head, depending on the desired effect. In terms of material, opt for fabric rather than plastic to add a touch of elegance and quality to your display case. Fabric is also more malleable and allows you to showcase different pieces of clothing by fitting them to perfection.
Using the men’s fabric bust in your window display
Now that you’ve chosen the right cloth bust, it’s time to incorporate it into your window display. But be careful, it’s not just there to display your clothes, it also needs to tell a story. Stage your cloth bust by placing it in a dynamic posture and combining it with other elements such as accessories, backdrops or window mannequins. Don’t hesitate to play on the complementarity of colours and textures to bring depth and originality to your window display.
For example, you can use a brightly coloured fabric bust to highlight neutral clothes or, on the contrary, a neutral bust to make colourful pieces stand out. Also, consider varying the styles and sizes of fabric buststo create a group effect and give a dynamic, lively feel to your window display.
Regularly update your shop window
Finally, don’t forget to regularly change the clothes displayed on your fabric busts. Your customers will be more inclined to enter your shop if they regularly see new pieces displayed in your window. What’s more, this will allow you to adapt your fabric busts according to the seasons and trends, attracting your customers’ attention and encouraging them to discover your new collections.
In short, cloth busts for men are real assets for your shop window and your business. So it’s essential to choose them carefully and show them off effectively to pique your customers’ interest. Don’t hesitate to be creative and regularly update your window display to attract attention and build customer loyalty.
