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RETAIL STORE LIGHTING - LIGHTING SOLUTIONS FOR STORES
STORE AND WINDOW LIGHTING
Store lighting to attract new customers
Store lighting plays an essential role in showcasing products, whether in fashion boutiques, interior design shops or any other business. Light has the power to embellish the items on display, attracting customers’ attention. It’s crucial to opt for shop lighting with a high CRI, reaching at least 80 Ra, to ensure optimum reproduction of the colour spectrum through artificial light.
Our expertise for successful lighting
A lighting study is essential when designing the lighting for a shop. This involves in-depth analysis of the technical data specific to the business, aimed at arousing customer interest while highlighting the products. Lighting experts are able to incorporate the latest technological advances, such as high-performance, low-maintenance LED lighting, as well as HCL sensors that automatically adjust brightness and colour temperature as the day progresses. These innovations encourage respect for the individual’s natural biological rhythm, creating an optimal lighting environment for the shop.
Key elements in shop lighting
Basic lighting
Basic shop lighting, which ensures uniform brightness throughout the shop area, includes:
Accent lighting plays a crucial role by specifically highlighting selected areas or products in a retail space, such as the deli and cheese counter or a featured display in a bookshop. This aspect of shop lighting helps to guide the visitor’s perception through:
The shop window, as the first point of contact with the customer, exerts a signage impact thanks to a dynamic interplay between light and shadow. In-store lighting offers the opportunity to play with the colour of the light, with cool tones (above 4,000 Kelvin) evoking a fresh, dynamic atmosphere, while warm tones (up to 3,000 Kelvin) create a comfortable ambience and highlight the products. In settings such as pastry shops, this lighting is particularly effective for presenting cakes in an appetising way.
The track system for your shop lighting
Track systems are a highly flexible solution, allowing luminaires to be positioned as desired along the track. A distinction is generally made between low-voltage and high-voltage systems. In the high-voltage category, we find single-phase conductor rails and multi-phase conductor rails, such as three-phase conductor rails.
The difference between single-phase and multi-phase lies in the fact that with a single-phase system, the lamps are controlled simultaneously for switching on, switching off or regulation, making it more suited to the needs of the end consumer. In this context, spotlights, floodlights and tracks from the same manufacturer are often used.
Three-phase systems offer the advantage of being able to control several spotlights individually, allowing a variety of lighting scenarios to be created. Some track systems, such as those offered by Arcchio, can offer compatibility between different manufacturers.
Colour rendering, measured in Ra and expressed as a percentage compared to natural light, is a crucial indicator. Currently, only halogen lamp technology can guarantee 100% colour fidelity. However, high-quality LED lighting, with a colour rendering index (Ra) of 80 and above, already offers a very natural visual perception.
It is strongly discouraged to use Ra values below 80 in shop lighting, as this could result in altered or unattractive colours. Particular care is needed, especially in the fashion sector, to avoid disappointment among customers.
Light colour
Another crucial aspect for the quality of light is the colour temperature, which affects the perception of products. Not all whites are equal in this context. The colour temperature gives the light either a bluish, cool hue or a reddish, warmer one.
In supermarkets, for example, the choice of light colours is made strategically according to the different types of food, opting for a warm white light, for example, to highlight a material or an assembly.
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Legal requirements
There are a number of legal requirements to be met when lighting a shop. For example, basic luminosity in retail outlets must be at least 300 lux, and even 500 lux in the checkout area. For reasons of customer comfort, certain areas may of course exceed the legal standards, for example in bookshops, to allow customers to leaf through books easily.
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